Software Release Management: Essential Guide

by Suzany Araujo // Last updated on September 19, 2024  

Apwide Software Release Management

5 seconds digest

  • Understand the Release Management key concepts in different methodologies and industries
  • Detailed step by step Release Management Process
  • Learn the main KPIs and how to calculate them
  • Get insights from real case study and trends.

Release Management: A Comprehensive Overview

Release management is like the orchestra conductor of software projects, ensuring everything comes together in harmony. It's the process that gets software from development to production effectively, minimizing disruptions. In this guide, I’ll break down what release management entails, its process, its primary objectives, and its most important KPIs. We’ll also explore how it fits into the Software Development Life Cycle (SDLC), the different tools and methodologies used.

Release management is like the orchestra conductor of software projects, ensuring everything comes together in harmony. It's the process that gets software from development to production effectively, minimizing disruptions. In this guide, I’ll break down what release management entails, its process, its primary objectives, and its most important KPIs. We’ll also explore how it fits into the Software Development Life Cycle (SDLC), the different tools and methodologies used.

What is Release Management?

Think of Release Management as a well-organized toolkit for handling software changes. As our colleague Guillaume Vial defined in his recent articleRelease management involves the strategic process of planning, designing, testing, deploying, and overseeing software releases. It ensures that new features, fixes, and updates are delivered efficiently and effectively.

Release Management vs Change Management

While release management is concerned with the delivery of software, change management focuses on handling changes to IT services more broadly. Release management is a subset of change management, specifically dealing with the implementation phase.

Brief History of Release Management

Release management hasn’t always been as structured as it is today. It evolved from basic manual processes to sophisticated systems as software development grew more complex. Early on, software releases were less frequent and involved fewer steps. Over time, the need for better control and efficiency led to the development of formal release management procedures and tools that you will get to know on this article.

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The SDLC and Release Management: Relationship, Differences, and Overlaps

The Software Development Life Cycle (SDLC) covers the phases a software project goes through, from planning to maintenance. Release management intersects with the SDLC, focusing specifically on the deploying and testing phases. While SDLC covers the entire software development lifecycle, release management focuses on the final stages, ensuring the software is properly released to users without disruptions.

Key Objectives of Release Management

The primary goals of release management are to:

  • Ensure Software Quality: By thoroughly testing releases and validating them.
  • Minimize Disruption: Through careful planning and coordination.
  • Control Changes: By managing what, when, and how updates are released.
  • Enhance Efficiency: By optimizing the software release process.

Understanding these objectives sets the stage for exploring the core concepts of release management, where we’ll define key terms and explain their relevance. Let’s explore what makes up this essential function.

Release Management Key Concepts and Definitions

In this section, we'll break down essential release management concepts and terms. If you want a deeper explanation, our colleague Guillaume covers more concepts in his article about Best Practices for Release Management in Jira.

  • Release Management: The overall process of planning, scheduling, and controlling software builds, including deployments.
  • Release Pipeline: The series of stages through which software progresses from development to production.
  • Change Management: A broader process that encompasses release management and focuses on handling changes in IT systems.
  • Release Coordination: The process of aligning various teams and resources to ensure a smooth release.
  • Release Management Tools: Software solutions used to manage and automate release processes.

These terms form the backbone of effective release management. With a clear understanding of these concepts, we can now focus on the role of a release manager and other key players in this process.

The Role of the Release Manager

The release manager is central to release management, overseeing the entire process. His activities include planning and scheduling, as well as coordinating release timelines. He serves as a link between development, operations, and stakeholders. Additionally, he identifies and mitigates risks related to releases. If you want to follow the path to becoming a great release manager, here is the Release Manager Essential Guide.

Now, explore how release management adapts to different methodologies. Each approach has its way of handling releases, so let’s see how traditional IT, Agile, and DevOps manage this process.

Release Management in Different Methodologies

Different methodologies approach release management in unique ways. Understanding these can help tailor the process to fit your specific needs.

Release Management in Traditional IT

In traditional IT environments, releases are typically planned well in advance. The focus is on thorough testing releases and detailed documentation before deployment. This approach often involves longer release cycles but provides a structured process for managing changes.

Release Management Process in Agile

Agile methodologies prioritize flexibility and rapid iteration. In Agile release management, the focus is on frequent, smaller releases that can quickly adapt to changes. This approach emphasizes collaboration, quick feedback, and iterative improvements.

Release Management in ITIL 4

Release management in ITIL (Information Technology Infrastructure Library) is a significant process within IT service management (ITSM) that focuses on planning, scheduling, and controlling the movement of releases to test and live environments. It aims to ensure that changes to IT services are introduced efficiently and effectively, with minimal disruption to existing services.

Get deeper on the subject by reading the article Delivering Value with ITIL 4 Release Management.

Release Management in DevOps

DevOps is the integration of development and operations, aiming for continuous delivery. Here, automation plays a significant role, with tools and practices designed to make the release process more efficient. DevOps encourages a culture of continuous improvement and faster, more reliable releases.

The Role of Automation in DevOps and Release Management

Automation in DevOps enhances the release process by reducing manual effort and speeding up deployments. Automated testing, continuous integration, and deployment pipelines help manage releases more efficiently and reliably.

Let’s break down the release management procedure itself. Each step is significant, and understanding them will help you manage releases more effectively.

The Release Management Process Step By Step

Apwide Release Management Process

The release management procedure is a series of steps that guide software from development to deployment. Here’s a detailed overview of release management steps, including best practices and common challenges.

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Step 1: Requesting Changes

The first of the release management steps is submitting and reviewing change requests. This is the phase where new requirements or fixes are gathered and assessed to determine their impact on the project.

It's essential to approach this step with a formal process to ensure that every change request is properly documented and evaluated.
Roles involved in this step include requestors, who submit the changes, and change managers, who review and assess the requests. The process typically involves using a change request system to capture all necessary details, allowing for a thorough evaluation of each request.

However, it's important to be aware of common mistakes that can occur during this stage. Incomplete requests or poor communication between stakeholders can lead to misunderstandings and delays. To avoid these issues, it's important to ensure that all change requests are documented and that all relevant stakeholders are involved in the review process.

Best practices for requesting changes in the release management process include maintaining a transparent and organized documentation system and fostering open communication among all parties.

Using a product management tool like Jira Product Discovery can help keep all ideas together, and Jira Software is useful to maintain everything on track with a proper backlog and boards.

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Step 2: Planning the Release

This stage ensures that the release is well-organized and follows a set timeline. Release managers and project managers are primarily responsible for this phase. Effective planning includes setting clear milestones, defining realistic timelines, and assigning responsibilities. 

Tools like Jira Plans (available in Jira Cloud Premium and Jira Data Center) are often used to create detailed roadmaps. Common mistakes include overlooking dependencies or setting unrealistic timelines. To avoid these issues, detailed planning tools and the involvement of all relevant teams are prerequisites.

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Step 3: Designing and Building

Next, the focus shifts to designing and building the software according to the release plan. This phase is where the actual development happens, involving developers and architects.

It’s important to follow design specifications and coding standards to produce the software as planned. Integrated Development Environments (IDEs) like IntelliJ or Visual Studio, and version control systems like Bitbucket, GitLab or GitHub, hold considerable importance in this stage. Regular code reviews and strict adherence to design principles help mitigate the risk of poor implementation or failure.

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Step 4: Testing and Revising

Once the software is developed, it undergoes testing releases and revision to ensure it meets quality standards before deployment. This phase involves QA testers and developers who conduct various tests, such as unit tests, integration tests, and user acceptance tests.

Automated testing frameworks like Cypress, Playwright, and Selenium are commonly used for efficient testing. Manual testing can be organized with popular Jira Apps like Xray Test Management, connected to Apwide Golive for the best visibility into test environments and deployments.

Inadequate testing or overlooking edge cases are common mistakes during this phase. Comprehensive testing strategies, automated tests and robust test environments management are best practices to ensure thorough validation.

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Step 5: Performing Final Review

The final review stage is essential for confirming the readiness of the release. This involves a thorough check of all release components to catch any last-minute issues and ensure everything is in order. Release managers and QA teams play a central role in this Go/No-Go decision process.

Release checklists help in conducting detailed reviews. Skipping detailed reviews or missing critical updates can be problematic, so involving multiple stakeholders and performing thorough reviews are key best practices.

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Step 6: Deployment and Post-Deployment

The final stage involves deployment and post-deployment tasks, where the software is made available to users, and its performance is closely monitored. Operations teams and support staff follow deployment procedures and manage the software after release. Without proper monitoring, deployment issues can arise.

Automated deployment tools, such as GitLab, GitHub, Jenkins, or Bitbucket, along with monitoring systems like Datadog and New Relic, help streamline deployment and ensure continuous performance monitoring. Integrating your IT environment (production and non-production) monitoring tools with Jira via the Golive App is also a best practice for effective Test Environment Management.

Difference Between Deployment and Release

The main difference between deployment and release is the focus and timing. Deployment is about setting up the software in the correct environment and technically ensuring it is ready to be used. While the release is about making it available to end-users. In this sense, deployment on the different test and production environments comes first, and release is the final step in the process. As we mentioned in our article, Deployment vs Release: What’s The Difference?, here’s a simple way to remember:

  • Deployment: The software is ready but not yet available to users.
  • Release: The software is now available to users.

Key Indicators of Successful Release Management

To effectively assess your release management process, it’s important to focus on measurable KPIs. Below are some popular KPIs you can monitor:

  • Defect Rate
    Formula: (Defects Found After Release / Total Releases)
    Rationale: Defects directly impact product quality and user experience, making this a top priority for assessing release success.
  • System Downtime
    Formula: Total Downtime Caused by Release (in hours or minutes)
    Rationale: Downtime affects business operations and user experience, so minimizing it is crucial for smooth releases.
  • User Satisfaction
    Formula: (Satisfied Responses / Total Responses) * 100 or Total Support Tickets After Release
    Rationale: A key indicator of how the release impacts end users, which is critical for customer-focused industries.
  • Release Cycle Time
    Formula: End Date – Start Date (per release)
    Rationale: A shorter cycle time reflects operational efficiency and the ability to adapt quickly to changes.
  • Risk Incidents
    Formula: Total Number of Risk Incidents Per Release or Time Period
    Rationale: Reducing risk incidents ensures the security and stability of the release, safeguarding against major disruptions.
  • Compliance Rate
    Formula: (Compliant Releases / Total Releases) * 100
    Rationale: Ensures that releases meet regulatory and legal standards, which is vital but often secondary to quality and operational KPIs.
  • Stakeholder Engagement
    Formula: (Engaged Stakeholders / Total Stakeholders) * 100
    Rationale: While important for coordination, it’s less critical than the direct impacts of defects, downtime, and user experience.
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Mastering Communication With Release Dashboards

Release Management for Different Industries

Release management practices can be adapted to meet the specific needs and challenges of different industries. While the core principles of planning, testing, and deploying releases remain consistent, the approach, tools, and focus areas will vary depending on the industry's requirements and the nature of the services or products being managed. So, here follows what you must consider while adapting the release management process in your organization.

  • Regulations and Compliance: Ensure your release process adheres to industry-specific rules, like data protection laws. 
  • Risk Management: Identify and prepare for risks specific to your industry, such as disruptions in manufacturing or network issues in telecom.
  • Stakeholder Involvement: Keep all relevant parties, including customers and regulatory bodies, informed and engaged.
  • Impact on Business Operations: Plan releases to avoid disrupting daily operations, such as avoiding changes during peak hours.
  • Integration with Existing Processes: Ensure updates fit smoothly into existing workflows and processes.
  • Security Considerations: Implement security measures tailored to your industry’s specific needs, such as protecting financial transactions or patient data.
  • Technology and Infrastructure: Manage updates considering the limitations of older technology and legacy systems.
  • Change Management: Support people through the transition with training and assistance to handle resistance and adapt smoothly.
  • Customer and User Experience: Ensure releases do not negatively impact user experience, especially in customer-focused industries.
  • Continuous Improvement: Learn from each release to refine and improve your process as the industry needs to evolve.
  • Resource Management: Use available resources effectively to ensure high-quality releases without overspending or overworking your team.
Jira Release Management

Study case, Release Management on Insurance Company

Release management isn’t one-size-fits-all. Different industries have unique needs and challenges.
Our study case, Swiss Re Halves Release Management Team’s Support Time, is a good example of how Release Dashboards can improve Communication and bring measurable results to the release management process.

The Future of Release Management

Advancements in AI and emerging trends are shaping the future of release management. Automation and smart tools are improving processes and increasing efficiency.

Recently we gathered several industry experts to write a dedicated article on How AI is reshaping release dashboards by making them more dynamic, insightful, and user-friendly. Through advanced data analysis, predictive capabilities, and real-time anomaly detection, AI enhances the ability to monitor, manage, and optimize release processes. It enables personalized insights, improves collaboration, and supports continuous improvement, ultimately leading to more effective release management.

Conclusion

Our objective with this article was to cover the main and essential aspects of Release Management, deepen in each stage of the release management process, how to adapt to your specific industry providing a real study case, and how to measure the success of your releases with the most important KPIs. We know that this subject never gets old and the more we explore it, the more we find good strategies to share. We hope you enjoyed it and do not forget, here is what you should fix:

Key takeaways

  • Strengthen Planning: Develop comprehensive plans with clear milestones and coordination across teams.
  • Embrace Automation: Use automated tools for testing and deployment to streamline processes and reduce errors.
  • Track Performance: Regularly monitor KPIs like deployment success rate and mean time to recovery to ensure effective releases.
  • Explore New Technologies: Adapt to innovations such as AI to enhance release management efficiency and effectiveness.

Additional Resources

Explore more insights and strategies in our related articles to enhance your release management expertise


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